Security Risk Ahead

Some things like, internet browsing, cannot be any less safe and still safe.

Client: Mozilla

This Campaign proved we can fill the gap between creativity and Public affairs.

We wanted to articulate the idea that safety should be a priority and that it cannot be compromised, even slightly. Just as you cannot go
on a rollercoaster with lower safety standards, it is not acceptable to have internet safety lowered even slightly.

The campaign focused on the issue at hand (cybersecurity) and doesn’t require much explanation to understand why article 45.2
will have negative consequences.

The website articulated the issues using the creative concept of the theme park allowing users to get the information in a fun and engaging way.

The campaign was successful. The European Parliament voted in favour of Article 45 compromise, Cybersecurity best practices prevailed
over political or financial considerations.

My Involvement: Creative Direction, Art Direction, UX and UI Design

Website: securityriskahead.eu

Social media campaign / animation