Sod

Henkel’s WC-Frisch brand (marketed as Bref in many countries) specializes in toilet rim blocks—compact hygiene products designed to hang under the toilet rim to clean, freshen, and prevent scale with every flush. This brand has been a leader in the toilet hygiene market since 1968, and its rim block technology remains one of its standout innovations.

My Involvement:

Art Director
Production

Designing this package was far more complex than it appears.

Its unique structure, created with custom die-cuts, required careful planning. The product featured four distinct scents, each represented by a specific colour. In adapting the package, we had to account for multiple factors—including colour, weight, shape, and material—which extended the development process. From concept to completion, it took six months for the final product to reach store shelves.