Queen’s University Strategic goals Campaign

Objective: The website was developed to support the rollout of Queen’s University’s new strategy, with the goal of raising awareness, inspiring engagement, and mobilizing action across internal and external audiences.

Goals:

• Drive Awareness & Excitement – Generate enthusiasm and support for the University’s new strategy within the Queen’s community and among priority external stakeholders.
• Promote a Mindset Shift – Reframe how the role and success of a modern university is measured, emphasizing the impact it has on the world and inspiring collective action to advance Queen’s vision, mission, and strategic goals.
• Equip & Mobilize Leaders – Provide Queen’s community leaders with clear, consistent messaging and resources to champion the strategy in ways that resonate with their respective audiences.

Approach: The website served as the central hub for communicating the strategy, presenting it in a clear, accessible, and inspiring way. It combined compelling visuals with concise messaging to highlight the University’s aspirations, demonstrate its real-world impact, and empower ambassadors across the Queen’s community to share the vision forward.