Owl Explains -trusted resource about blockchain, Web3 fundamentals

We needed to reach policymakers and influencers and make them understand the potential of blockchain and crypto to transform society for the better so that they have a pro-innovation mindset when approaching regulation.

The visual identity’s focus was to help these channels stand out from the cluttered Web 3 noise and help make complex technological topics easier to grasp and eye-catching to engage with. To achieve this we created attention-grabbing visuals that attract the people we want to follow us, and that set the right tone for the conversation we want to initiate.

The Brand: In a forest of hype, overpromises, and jargon, OwlExplains is a rare bird: a trustworthy and friendly expert. She’s a guide to all things web3 and blockchain, helping her audience explore possibilities, without getting lost. The owl is wise and curious creature, excited about sharing news practical demos, knowledge from her fellow experts and more. She addresses her audience as equals, with conversational language, short sentences, and real-world examples.