Digital & Print Ad Campaign

Discover McMaster Website and Faculty of Humanities Website

I worked closely with McMaster University to develop two large-scale websites: one for the Faculty of Humanities and another for Discover McMaster. My role spanned the full scope of both projects—from collaborating with our development team to build and integrate the codebase with McMaster and HMC (Humanities Media & Computing) databases, to designing the complete user interface and visual system. I also led the creation of sitemaps and user journeys, optimized all content according to SEO best practices, and built strong, lasting relationships with key stakeholders across the university.