Color of the year 2023: Hibiscus Campaign

Each year, KitchenAid introduces a new Colour of the Year for its iconic Stand Mixer and Blender. For 2023, the goal was to launch Hibiscus in a way that went beyond product awareness—creating an immersive “mixer and mingle” speed-dating inspired event for media and influencers. We created a tropical oasis where in this vibrant, colourful space, guests created hibiscus-inspired dishes and enjoyed a shared meal.