JCC Grand Opening – Join Campaign

JCC approached us to generate buzz for the grand opening of the new JCC Prosserman Community Centre, I was excited by the challenge. The goal was clear but ambitious: spark excitement, drive engagement across a diverse community, and motivate people to register quickly through multiple channels.

Great opportunity to bring the community together through a vibrant and energetic “Join” campaign. As the Creative Director, I led the rollout of the new brand across a wide range of touchpoints—including wayfinding, decals, billboards, street post flags, landing pages, social media, email campaigns, postcards, and direct mail. This multi-channel approach ensured a consistent message that connected with the audience. The result? Registration goals were not only met but surpassed well before the deadline. The success of this campaign reflects my ability to craft strategies that inspire action and leave a lasting impression on communities like JCC Prosserman’s.