With over 25 years in advertising, I am a Design Director, Creative Director, UI/UX designer, artist, problem solver, brand ambassador, and teacher at heart. I thrive on original, smart ideas and see myself as a “creative coach,” inspiring designers to think beyond the obvious and craft compelling visual stories. My work blends extensive experience with a forward-looking perspective, combining timeless creative techniques with emerging media to deliver storytelling that resonates across platforms.

Curiosity is my greatest strength, fueling my ability to push conceptual thinking into new and unexpected directions while maintaining clear strategies to bring ideas to life. I lead the creative vision for clients, collaborating with teams to produce transformative work across social, digital, film, experiential, and emerging technologies such as AI. I have a deep understanding of digital trends and platforms, and I balance high-level vision with meticulous attention to detail.

I am a proven leader, skilled in guiding mid-size teams, managing multiple projects and budgets, building strong client relationships, and fostering the growth of the next generation of designers. My expertise spans storytelling, brand design, and non-traditional marketing experiences, always striving to deliver award-winning, culturally relevant work that exceeds expectations. Over two decades, I have built and evolved global, national, and local brand narratives, led cross-disciplinary teams, and contributed to winning new business and long-term client partnerships.

Toronto, ON  M2N1G9
Canada

sharonserebro@gmail.com
647.939.2974

Client Experience

McMaster
CSL
CCC
Owl Explains
Queens
Mazda
Interac
OLG
Lilly
Merck
Lexus
Pepsico
Nudestix
Henkel
Mercer
Sanofi
Ikea
Jennair
EQAO
Mozilla
CMHC
AstraZeneca
bcuc
KitchenAid
PHSSR
Access to Genomic Testing
JCC
Cannabco
WTC

Let’s Connect

1.647.9392974