In a forest of hype, overpromises, and jargon, OwlExplains is a rare bird:
a trustworthy and friendly expert.

We needed to reach policymakers and influencers and make them understand the potential of blockchain and crypto to transform society for the better so that they have a pro-innovation mindset when approaching regulation.

The visual identity’s focus was to help these channels stand out from the cluttered Web 3 noise and help make complex technological topics easier to grasp and eye-catching to engage with. To achieve this we created attention-grabbing visuals that attract the people we want to follow us, and that set the right tone for the conversation we want to initiate.

The logo is accessible and playful utilizing the owl that links to Ava Labs brand identity and the owl logo from the Core Wallet software, yet has much more personality and scope for future development including as a metaverse avatar etc.

The logo can be used in memes, cartoon strips, quote cards, and invitations (and to ‘bookend’ videos created in the future).

My Involvement: Creative Direction, Art Direction

Brain storm – the sketch

Style Guide

Digital Advertising

Marketing Material