E-Commerce Website / Remarketing Tactics

Overview: NUDESTIX, a Toronto-based cosmetics company, is known for its easy-to-use makeup crayons enriched with vitamins, antioxidants, and moisturizers. Their streamlined collection helps customers achieve a quick and effortless look while providing added skincare benefits.

Challenge: NUDESTIX had established strong recognition among younger audiences, the brand sought to expand its reach to a wider demographic and grow awareness across Canada, the U.S., Mexico, and Europe.

Approach: Our team developed a marketing strategy designed to strengthen brand recognition, engage new audiences, and support long-term growth.

Key Tactics:

• Personalization: Partnered with diverse influencers to resonate with different age groups.
• User-Generated Content (UGC): Encouraged authentic customer content to build trust and credibility.
• Loyalty Program: Designed a rewards system to foster repeat purchases and increase customer retention.
• E-Commerce Optimization: Enhanced the shopping experience with a responsive, user-friendly website.

Result: This approach positioned NUDESTIX to expand its customer base, strengthen brand loyalty, and build recognition in new markets while maintaining its appeal to its core audience.